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Follow that Hashtag! Measuring Your Tweet’s ‘Reach’ on Twitter
Every business that uses social media constantly looks for ways to measure the success of its marketing efforts. We check our follower counts and monitor hashtag performance to determine how many times...
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5 Things You Can Do to Better Engage Your Twitter Followers
You probably already have a Twitter account for your business and regularly send out tweets that are informative and helpful to your followers. You might reply to all inquiries and use your Twitter...
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On Christmas Cookies and a Recipe for Social Media Success
Yesterday, I spent a good portion of my day baking cookies with my 3-year-old daughter. Christmas cutouts in the shapes of gingerbread men, the making of which somehow dispersed sprinkles, flour and...
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Who Really Can Predict the Future of Social Media?
I love a writer who not only writes well but also who inspires at the same time. For me, one such writer is Bob Hall. Mr. Hall is a printing industry veteran and every month he writes an insightful...
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Think Before You Tweet: Perils for Business in Social Media
Tweet Most people agree that when it comes to social media, one post alone won’t likely boost your business. Instead, each tweet or post is just one small piece over the overall social media marketing...
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Top 10 Mistakes Businesses Make on Twitter
Twitter can be such a valuable tool for any business. It can help you connect with consumers by providing them with information about your products as well as act as a live customer service tool. A...
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Join Us for a FREE Hour-Long Twitter Party/Chat Webinar – Tuesday, August 2nd...
Ever want to know how to host your own live, interactive event on Twitter or how using social media can help give your business an edge? Learn the ins and outs of planning and hosting a Twitter chat or...
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Social Media Contests and Giveaways: How to Stay on Target & Avoid the Costly...
Contests and promotions can be great way for businesses both large and small to help promote their products and services, gain more followers and subscribers, interact with fans and generate a good...
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The Segmentation of Social Media: If You Can’t Be Everywhere, Find Your Niche
Over the years, we have all seen the articles: Facebook Beats MySpace; Twitter Challenges Facebook; Will Google+ Take Over Social Media?–And so on. We are often left guessing which titan will fall, and...
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Top Ten Reasons to Throw a Twitter Party
You might have heard the term ‘Twitter Party’ tweeted about here & there on Twitter. But what are they and why should you consider having one? Twitter parties are live, online events held on...
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